The LEGO Organization History

The history from the LEGO company begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to take up a business advertising his wood toys door to door in the town of Billund, Denmark. He called his new company «Lego» — a combination of two Danish key phrases, «leg godt, » which designed «play very well. »

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system with regards to coupling the plastic bricks that would eventually become known as SEGLAR «Automatic Binding Bricks. inches The invention allowed LEGO to produce more diverse and complicated toys.

After that, LEGO widened it is offerings and began to meet the needs of both children. It introduced a line of «Minifigures» in the mid-1970s that enclosed human shapes with posable arms, and in addition marketed jewelry sets with regards to young girls.

An additional expansion more than three decades ago saw the development of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, between other well-liked themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing jet fighter and WRAP Fighter.

While the company grew, it needs to increase it is ability to add new products quickly and successfully. To this end, it chosen management specialist Jorgen Vig Knudstorp.

He helped the organization cut down on inventory and reduce creation time. This individual encouraged the company to build relationships with important toy companies, including Aim for, Wal-Mart and Toys ‘R’ Us.

He also created LEGO Suggestions, an online community where fans could release proposals for new Seglar sets that they wanted to discover produced. This kind of allowed SEGLAR to test the appeal of new recommendations and gain feedback just before committing to these people.

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